One of the main challenges humans are facing globally is ‘decision fatigue’.
Susan Bennett is a Senior Partner & co-founder of CrossInnovation, a company which addresses critical marketplace needs by re-purposing effective and tested technologies for their clients. One of their core services is to effectively manage complex systems and Big Data.
Our challenge in the corporate world is needing to make ever more important decisions without the right information at our disposal.
This is not because we have less information available to us, it’s because we are living in a world where we are now overloaded with big data.
This makes making the right decisions based on ‘all the facts’ harder, as those responsible don’t always have all the facts easily available – especially in larger organizations with multiple data sources.
When CrossInnovation needed to work with a proven technology to handle big data they came to Saffron. Information stored in unstructured data sources – which includes social networks, news, blogs, PDF files, emails, text records etc – can prove highly important for decision making. Saffron enables them to unify all these data sources to serve clients as sources of intelligence.
Bennett also explains that the Saffron platform has meant they have been able to develop Experience Warehouse(TM), as a strategic partner. The Saffron platform makes observations, connections and counts, and then brings in reasoning methodologies just like the human mind. This has been used for U.S. national security purposes in order to undertake alias detection, associative targeting and intelligence based surveillance.
Bennett is keen to ensure big data is used to solve the big problems of the world.
This means putting the human back in the loop in the decision making process, allowing us to leverage our natural creativity, collaborative abilities and intelligence.
